Thursday, July 2, 2009

A MEDIOCRE SUCCESS


Mediocre Success is designed for those of us that like our accessories to be simple, functional, and above all tactile. These days there is such an abundance of clutter surrounding our lives that it becomes useful to compartmentalise our belongings in order to be organised. Mediocre Success does just that, by providing intricately designed pieces for storing and wrapping up, all the important bits in your handbag. Mediocre Success is designed by the savvy Swiss native Eveline Erni who studied fashion design in Milan and has since worked as a stylist for various menswear labels. It is stocked in select concept stores such as The Hunter in Berlin and Vestibule in Zurich. She creates everything from wallets, travel holders, vanity bags, to i-phone holders, USB-stick holders and passport pouches. I met up with Eveline in Dublin while she was working as a costume designer on a short film. Below she tells us a little more about her design background and her decision to follow the accessories route of design practice.


Style-Sphere: Where did the name Mediocre Success originate?Eveline: I was looking for a name that encourages one to think about what lies beneath the brand - it had to be a name that could stand for any kind of product. Mediocre Success, sounds confusing because it has negative attributes so I figured it would be the best name ever!

Style-Sphere: What is your design background and how did you decide to enter into the realm of accessory design?Eveline: I studied fashion design and received a scholarship for a leather accessories course. Following my studies in Milan, I worked for several years for other companies in this particular area. I then realised that I had sufficient experience to launch my own label. I believe that the design process is all about your passion.

Style-Sphere: What accessories designer to you admire the most and why?Eveline: I truly admire all accessory designers who possess a strong conceptional approach to design such as, Maison Martin Margiela or Costume National.

Style-Sphere: If you had the choice to stock Mediocre Success within any store in the world, where would you choose?
Eveline: I would have to choose stores which carry a clear statement and believe in promoting a strong concept such as: Park in Vienna, Circus Store in Dublin, Frip in Milan or Merci in Paris.

Style-Sphere: What are your future aspirations for Mediocre Success?
Eveline: I would hope that Mediocre Success will become recognised as a label with a unique style and a design aesthetic that highlights individuality and functionality.


video



http://www.mediocresuccess.com/

No comments:

Post a Comment